Hey guys, Lawrence here! I’m the founder of @LoopingReels and the creator behind the animations you see on my profile. I’m actually the founder of @MikeToonStudio, which is the main company behind LoopingReels.

I’ve founded MikeToon over a decade ago, creating anything from Logo Animations to Explainer Videos and more for clients worldwide.

In 2023, I saw a trend of ‘Dan Koe’ style animations — which were basically, minimalistic animations that conveyed a message or were purely motivational. Then I had this idea, of making shorter versions, with a seamless loop, because Instagram did a great job at looping those animations, unlike TikTok, where there’s a slight delay of 0.5 seconds.

So I started doing that for a client, and it went mega viral! The top one still has today 77.8 MILLION views! Insane!

Then, I decided to start my own page, and here we are! Truth be told, I haven’t been that consistent, mostly because life got in the way or I was just so busy with client work.

I hope to be more consistent and bring you guys more amazing Loopers soon!